Saffron Road and Whole Foods Market : Halal History in the Making
Business situation: Addressing an Unmet Consumer Need
A. The Opportunity to Tap into a New Consumer Market
It is not often that brands and retailers in the U.S. acknowledge American Muslim consumers and their major holidays, but occasionally when they do, they see first hand an outpouring of support from that often ignored community. With its high-quality products and seasoned consumer marketing team, American Halal Company, Inc and its new brand, Saffron Road, successfully bonded an emotional connection with discerning American Muslims consumers. Given Saffron Road's mission to...