Big Data bonanza: How chief marketers mine it, organize it, and see its value
|Julie Cary, chief marketing officer
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|Brad Iversen, chief marketing officer
Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. For marketing chiefs, it's a tool that can help with the development of highly targeted messaging as well as improved customer experience and brand interactions.