Big Data bonanza: How chief marketers mine it, organize it, and see its value

David Ward

Our experts

Julie Cary, chief marketing officer
La Quinta Inns & Suites
Brad Iversen, chief marketing officer
Edward Jones

Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. For marketing chiefs, it's a tool that can help with the development of highly targeted messaging as well as improved customer experience and brand interactions.