Big Data bonanza: How chief marketers mine it, organize it, and see its value

This article explores how two marketers think big data is changing marketing as well as the relationship between consumers and companies.

Big Data bonanza: How chief marketers mine it, organize it, and see its value

David Ward

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Julie Cary, chief marketing officer La Quinta Inns & SuitesBrad Iversen, chief marketing officer Edward Jones

Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. For marketing chiefs, it's a tool...

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