Gee Beauty
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): | September 2005–July 2008 |
Start of Advertising/Communication Effort: | September 2005 |
Base Period for Comparison: | n/a (launch) |
a) Introduction
This is a story about an uncompromising approach to an ideal has created an authentic new category aptly named 'beauty-on-the-go'.
It's a demonstration of commitment to managing every detail, to create a brand experience that brings clientele back far more often than anyone would have imagined. Before work in the morning. A movie. A date. Even a hockey game—all because of the desire to look and feel beautiful, and all because Gee Beauty understands...