Meet the Gen Y parents (Landor Perspectives 2010)

Katie Ryan

With an increasing number of Gen Y (those born between 1977 and 1995) having children, Katie Ryan from Landor Associates looks at how the marketplace has responded to the Gen Y parents.

Meet the Gen Y parents

Katie Ryan Landor Perspectives 2010

If you've been thinking of Gen Y—those born between 1977 and 1995—solely as multitasking, techno-sawy kids and teens, it's time to reload that image.

Hard to believe but true—Gen Yers are growing up and having families. While they're not yet the primary demographic in the parenting cohort, 27 percent of today's 18- to 25-year-olds already have children.1 And the majority of those who haven't yet had kids plan to do so in the future.

EVIDENCE OF A CHANGING MARKET

Over the last year, we've noted the emergence...

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