Amazon.in: Show Me More
Lubna Khan
Campaign details
Brand: Amazon.inBrand owner: AmazonLead agency: Orchard Advertising (The Leo Group)Country: IndiaIndustry: Online retailMedia: Integrated, Internet - display, Internet - general, Mobile & apps, Newspapers, Online video, Other & ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio, Social media, Sponsorship - event, property, Sponsorship - media, TelevisionBudget: 10 - 20 million
Executive summary
Teaching a nation of compromise shoppers to not settle for less
Consumers in India saw Amazon as a distant, unapproachable brand and preferred to...