University of Leeds: Me+You

Agency: Appetite
University of Leeds
Category: Internal Communications

Executive summary

We believe that our work on the 'Me+You' Health&Safety campaign for the University of Leeds is a worthy winner in this category. It demonstrates that design alone, as part of a comprehensive management drive but with no additional marketing support, can create high-quality, enduring engagement and lasting behavioural change in a low-interest area, and can also result in significant cost savings.

The challenge:

A poor Health & Safety performance rating became a threat to the University's ability to operate efficiently and compete for staff and students. This rating was impacting the University's international ranking and its long-term vision to become a global top-50 University by 2015. Low interest and personal accountability were identified as fundamental barriers to improvement.