Moto Waganari: Directing Shadows

Ogilvy Germany

Entry Information

Category: Retail/Direct Sales
Country where program ran: Gemany
Dates program started/ended: December 2010 – May 2011

Product Description:

The Japanese artist Moto Waganari is a local artist who creates filigree polygon sculptures.

Advertiser/Client Name: Moto Waganari
Media Channels: Web Development

Website:http://www.ourwork.de/directingshadows

Strategy

Marketplace challenge:

The art market is very competitive. It's extremely difficult for young artists, like Moto Waganari, to establish an artistic reputation on an international level. Previously the filigree polygon sculptures were sold locally in a shop but the artist wanted to appeal to a worldwide audience, and required a stage that would make his art stand out.