YouTube and TV Everywhere: what brands need to consider in MENA
Krysia McKechnie
When producing and distributing content in the Middle East and North Africa (MENA), YouTube is a key consideration. The region ranks second only to the US in terms of YouTube views; and the Kingdom of Saudi Arabia (KSA) alone is the biggest user in the world per number of internet users.
An audience at the Festival of Media MENA, an event held in Dubai in April 2016, heard that MENA users currently upload around two hours of video every minute on the platform, while across the Arab...