Authors: Steve Mustardé (principal) and
Karl Weaver (contributing)
Johnnie Walker – From whisky producer to global icon: the story of 'Keep Walking'
We would like to acknowledge the authors of past IPA and APG papers on Johnnie Walker, on whose insight and analysis this paper has drawn: Ashley Alsup, Dorothea Gartland, Orlando Hooper Greenhill, Ben King, Lisa Matchett, Aisling Ryan.
As the 21st Century brings the continents ever closer, so more and more brands will assume a global footprint. Inevitably, their communications will adopt a similarly global remit.