Building new advertiser platforms for video content with short form messaging!

Bob Dahill

As more consumers subscribe to high-speed Internet connections and wireless phone service, the need for platform operators to monetize the cost of video content grows.

And while the debate over which revenue model is best suited to monetize delivery of video content, there already exists a proven model that offers advertisers a targeted messaging platform that is non-intrusive to the viewing experience. Moreover, it is a model that has already received high marks from researchers and high praise from consumers.

That proven model is the ten-second short form message, poised to pave the way for triple screen play — television, broadband and mobile — resulting in an exploding demand for video content as well as services.