Innovative methodologies to understand consumers in the e-commerce era
The current situation of EC development in China
Since 2008, under the impact of the extending and intensifying financial crisis around the globe, a lot of industries in China are suffering a shock to different degrees. However, the e-commerce (EC) sector, which includes online retail service, is seeing a boom, becoming a bright spot of economic growth under the circumstance of crises. Governments of various levels, in order to propel the growth of EC, have launched various preferential and supporting policies, which have created a flexible and loose market environment for the EC industry.