Local Small and Medium Enterprises in Less Developed Countries: Where Multitasking Researchers and Non-Traditional Research Approaches Are Required

Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations.

Local Small and Medium Enterprises in Less Developed Countries: Where Multitasking Researchers and Non-Traditional Research Approaches Are Required

Dung Tran Ngoc and Thong Tuong TuanFTA Marketing Research, Vietnam

IMPORTANCE OF LOCAL SME SEGMENT TO RESEARCH AGENCIES IN LESS DEVELOPED COUNTRIES

In less developed countries, SMEs (Small and Medium Enterprises, withless than 300 employees) account for a significant proportion of national wealth and growth. In Vietnam, a typical developing and emerging country, the number of SMEs is reaching 400,000. They represent 99% of the number of businesses of the country, employ 77% of the workforce and account for...

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