Microsoft: Enterprise Customer Care

Enterprise Customer Care is a relationship communication program built for Microsoft Volume Licensing customers in the United States.

Microsoft: Enterprise Customer Care

Wunderman Seattle

Entry Information

Category: Information TechnologiesCountry where program ran: USADates program started/ended: March 2010 – March 2012

Product Description:

Enterprise Customer Care (ECC) is a relationship communication program built for Microsoft Volume Licensing customers with Enterprise Agreements (EA), renewable three-year agreements for organizations with 500+ users. ECC provides dedicated support and tools to simplify software deployment, and ensures that customers realize the full business value of their IT investment.

Advertiser/Client Name: MicrosoftMedia Channels: Email

Website:www.wunderman.com

Strategy

Marketplace challenge:

As rapid technology evolution undermines familiar software pricing...

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