Microsoft: Enterprise Customer Care
Wunderman Seattle
Entry Information
Category: Information TechnologiesCountry where program ran: USADates program started/ended: March 2010 – March 2012
Product Description:
Enterprise Customer Care (ECC) is a relationship communication program built for Microsoft Volume Licensing customers with Enterprise Agreements (EA), renewable three-year agreements for organizations with 500+ users. ECC provides dedicated support and tools to simplify software deployment, and ensures that customers realize the full business value of their IT investment.
Advertiser/Client Name: MicrosoftMedia Channels: Email
Website:www.wunderman.com
Strategy
Marketplace challenge:
As rapid technology evolution undermines familiar software pricing...