Eurostar – the Somers Town story
Last year Eurostar and Mother made a movie. Directed by Shane Meadows. With Thomas Turgoose as the lead. A warming story that made people feel good.
We learnt a lot from the experience. About different models of brand integration. About good and bad practice. About where thinking should start. And we might even have struck on a new way for brands to place themselves at the heart of a story.
For Somers Town was good, not despite Eurostar's involvement, but because of it.
And as our industry inches ever nearer the world of entertainment, we figured it'd be worth sharing our experience.
So this is the story of Somers Town. Mother's first movie.
WHY A MOVIE?