Eurostar – the Somers Town story
Mother
Last year Eurostar and Mother made a movie. Directed by Shane Meadows. With Thomas Turgoose as the lead. A warming story that made people feel good.
We learnt a lot from the experience. About different models of brand integration. About good and bad practice. About where thinking should start. And we might even have struck on a new way for brands to place themselves at the heart of a story.
For Somers Town was good, not despite Eurostar's involvement, but because of it.
And as our industry inches ever...