Surfrider Foundation Europe: Everything Must Go
Company Name: Young & Rubicam Paris
Client name: Surfrider Foundation Europe
Entry category: Non-Profit Organizations and Non-Governmental Bodies
Dates run: The Campaign ran from 15/2/2011 to 31/12/2011
Surfrider Foundation Europe is a non-profit organization, dedicated to defending, saving, improving and managing in a sustainable manner the ocean, coastline, and waves. One of its main objectives is to raise awareness about the importance of protecting the coastlines and of becoming an "eco- citizen", thus it was one of our campaign's objectives too. But beyond this awareness issue, we needed to mobilize as many people as we could for volunteering at the organization's annual beach cleanup weekend.