Citroën Denmark: Ready to Work

GUAVA

ENTRY INFORMATION

Category: Automotive
Country where program ran: Denmark
Date program started/ended: 6 October – 30 November 2008

Product Description: Ready to work – the van for professionals.
In this campaign, we wanted to sell more than just a vehicle. We wanted to sell a ‘ready-to-work’ van, complete with practical interior solutions to meet individual needs including floor and wall covers, storage shelves, hydraulic ladder holder, trailer coupling, footboard, etc.

Advertiser/Client Name: Citroën Denmark
Media Channels: DirectMail
Website: http://arbejdsklar.nu/demo.php

STRATEGY

Marketplace Challenge:

Today, vans are very similar with the same engines, same bodies, same range, same price and the same costs of maintenance. There is no real differentiation between competitive brands except for the logo on the bonnet and name on the tailboard.