NHS Hospital Employee Research - Catalyst for Action…or Just Another Useless Initiative?

Vanessa Hine, Peter Barton, Karen Wisdom and Andrew Kingston

Combining quantitative and qualitative research, this study, undertaken by MORI amongst NHS staff in East Kent (UK), explored experiences of, and attitudes to, working in an NHS Trust, the communication and management style of the organisation, and a range of other variables.

NHS Hospital Staff Research Catalyst for Change, or Just Another Useless Initiative?

Andrew Kingston and Karen Wisdom MORIPeter Barton People At Work Group andVanessa Hine East Kent Hospitals NHS Trust

For every idealisation of hospital life epitomised in Richard Gordon's Doctor books; for every Dr. Kildare; for every Dr. Nookie cheerfully camping it up in the CarryOn films; for every time Groucho Marx's horse doctor saves the day in the sanatorium in A Day at the Races; there's thousands of Accident and Emergency staff working in more pressurised, 'real' conditions. In contrast,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands