An Approach to Accelerate Mobile Marketing in Canada: The Canadian Marketing Association's Mobile Marketing Accelerator

This paper describes the development of a mobile readiness scorecard, as developed by the Canadian Marketing Association's (CMA) Mobile Marketing Council to help Canadian marketers develop their own mobile strategy.

An Approach to Accelerate Mobile Marketing in Canada: The Canadian Marketing Association's Mobile Marketing Accelerator

Phil Barrett

Introduction

In 2010, the Canadian Marketing Association's (CMA) Mobile Marketing Council developed a mobile readiness scorecard to help Canadian marketers develop their own mobile strategy. The CMA Mobile Marketing Council's mandate is to help Canadian marketers mobilize their entire marketing mix through the integration of mobile strategy and tactics into the entire customer journey. As the mobile marketing landscape has continued to evolve in the last two years, so has the scorecard into a more comprehensive assessment of an organization's mobile capabilities and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands