East Midlands Trains: Email CRM programme
LIDA
THE TEAM
Natasha Joslin - Data Strategy DirectorCamilla Patel -Group Account DirectorCressida O'Shea - Senior StrategistDan Jenkins - Account DirectorNicky Bullard - Creative DirectorSharon To - Project ManagerInger Nordby - CopywriterAndrew Pogson - Art Director
OTHER CONTRIBUTORS
TBDA - Database managementeCircle - Email broadcast
WHAT IS WONDERFUL ABOUT THIS WORK?
Our objective to grow off-peak volumes was designed to boost profitability of off-peak services. Our approach, inspired by behavioural economics, tackled key barriers to purchase...