Kaiser Chiefs: Redefining album creation
Jennifer LewisWieden+Kennedy London
Summary
This paper is about how Kaiser Chiefs got people to value their music in an era when music is increasingly available for free. It's a paper that answers the question: How do you create value in the digital age?
Background
The music industry has been notoriously slow to deal with changes brought about by the influx of digital formats; and piracy is a big problem. With so much music available online for free, how can you convince people to pay for it? For Kaiser Chiefs, an out-of-favour band looking to...