Engaging the online multicultural consumer: Insights from Nielsen and Kraft Foods

Drawing on presentations from the Advertising Research Foundation's People/Social Media Forum in September 2011, this report offers multicultural insights from Hispanic and African-American consumers in the US.

Engaging the online multicultural consumer: Insights from Nielsen and Kraft Foods

Geoffrey PrecourtWarc

Some figures from Nielsen, discussed at the Advertising Research Foundation's People/Social Media Forum in September 2011, revealed that:

  • More than 30%...
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