The Glenmorangie Company: Ardbeg Alligator – The Islay-gator's Tale

Story UK

Entry Information

Category: Product Manufacturing and Distribution
Country where program ran: Worldwide
Dates program started/ended: June 2011 – July 2011

Product Description:

Ardbeg is a peaty Scottish malt whisky, but with an eye on the growth of the bourbon market. Made using flamed-blasted 'alligator char' barrels (like bourbon) a new bottling -Ardbeg Alligator – was created to be trialled by the Ardbeg Committee (our CRM programme), before a potential worldwide roll out.

Advertiser/Client Name: The Glenmorangie Company
Media Channels: Web Advertising

Website: www.ardbeg.com/judgegator

Strategy