The Glenmorangie Company: Ardbeg Alligator - The Islay-gator's Tale

Members of Ardbeg malt whisky's CRM programme, the Ardbeg Committee, were the focus of this campaign.

The Glenmorangie Company: Ardbeg Alligator – The Islay-gator's Tale

Story UK

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: WorldwideDates program started/ended: June 2011 – July 2011

Product Description:

Ardbeg is a peaty Scottish malt whisky, but with an eye on the growth of the bourbon market. Made using flamed-blasted 'alligator char' barrels (like bourbon) a new bottling -Ardbeg Alligator – was created to be trialled by the Ardbeg Committee (our CRM programme), before a potential worldwide roll out.

Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: Web Advertising

Website:www.ardbeg.com/judgegator

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