The Need For Brand Humility

Russ Lidstone
Lowe and Partners


Welcome to what is likely to be the best paper ever written for the MRS. Erudite, analytical, perfect in tone and beautifully succinct, it will help to unleash the potential of all those associated with marketing, advertising and brands. Described as a modern classic, this paper is one you will relish and just won't be able to put down. In fact you might just love it too much!

You are going to adore it, laugh, cry, and be astounded by some of the blindingly good insights. It is likely to inspire you to bigger and grander things. Simply reading it will remind you that 'life's good'.