The marketing communication mix is changing: it is becoming more complex, and (somewhat) more sophisticated. Much of this is predicated on developments covered later in this magazine (and, indeed, on considerations already examined this is a holistic publication, naturally), but here we take an overview of some of the factors that will need to be taken into account in tomorrow's campaign planning.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
