Integration across the decade: New models of marketing effectiveness

This chapter of the IPA's Datamine report, New Models of Marketing Effectiveness, assesses thinking up to now on integration, and discusses its relevance in the current environment.

Integration across the decade: New models of marketing effectiveness

Kate Cox, MPG Media ContactsJohn Crowther, PublicisTracy Hubbard, i to i researchDenise Turner, MPG Media Contacts

Contents

  1. Foreward, Executive Summary, Methodology and References
  2. The changing...