Why planners and creatives drifted apart - and how agencies can bring them together

This event report outlines the division between planners and creatives at ad agencies, and offers tips on how these very different teams can be brought together.

Why planners and creatives drifted apart - and how agencies can bring them together

Joseph Clift Warc

Of all the issues discussed at the 2016 Cannes Lions International Festival of Creativity, the need to improve ad agencies' internal processes was perh

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