Nissan Rumble
TBWA\Helsinki
Advertiser: NissanBrand:Nissan Crossovers: Qashqai, Qashqai+2, Juke, MuranoCountry: Finland
Objectives
Nissan is a well-known Asian car brand in the Nordics, and its awareness as a brand is near 100%: 93% in Sweden, 95% in Finland, 87% in Denmark and 89% in Norway*. Nissans Qashqai model is very popular, being among the most sold car in its class in some countries.**
However, Nissan's image in the region is still largely affected by its old models, such as the Primera and the Almera. This hinders Nissan's consideration as a brand especially among...