The future of consumer behaviour in China
For more insight, read OMD's The Future of China report.
OMD's 'Future of China' study launched in May 2016 explores the outlook of Chinese consumers towards their future. OMD China interviewed 2,500 consumers in 8 cities (Tier 1-4) across all age groups, and then fused the data with CNRS and TELMAR's multi-basing methodology for the study. This is the only proprietary study in China to have a CNRS cross tab, making the data scalable.
The 'Future of China' research is designed to better understand consumer behaviour in China. It not only...