Manchester Central Convention Complex – Manchester Central Rebrand
Design and implementation costs over £100,000
Hemisphere Design & Marketing Consultants
“Undoubtedly, the rebranding of Manchester Central as the hub of the city centre's convention product has been one of the most significant developments to happen to Manchester's conference and exhibition offer in the last decade – this new approach has allowed the city to compete at a whole new level internationally.”
Chief Executive, Visit Manchester
1. EXECUTIVE SUMMARY
Business Tourism is Big Business.
The economic impact (EI) of the 'meetings industry' in the UK is estimated as over £20 billion annually. UK cities are therefore constantly investing in their convention facilities to attract this business, particularly the highly-lucrative international conference market.