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GfK Roper sees new opportunities for brands in the "non-linear" global marketplace

Report from a GfK Roper seminar, held in London in September 2010. Presenters at the event discussed some of the firm's most recent global data, covering which values are shared by which societies, how new communications tools - smartphones, social media platforms and so on - are impacting on purchasing decisions, and how a combination of new communications and societal values impacts on the healthcare sector.

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