The Coca-Cola Company: Happiness Machine - Where Will Happiness Strike Again?

Business Opportunity and Objectives

The creative brief delivered to Definition6 had three objectives. For $60,000, the team was challenged to create an online video that would:

  1. Demonstrate Authentic Happiness

    • The challenges of daily life are giving to an increasing desire to find authentic happiness.

  2. Showcase Human Connection

    • The key driver of happiness globally is human connection. Happy people are connected and human connections make us happier.

  3. Induce:

    • Sharing with others (no paid media to support this)