The Coca-Cola Company: Happiness Machine - Where Will Happiness Strike Again?
Business Opportunity and Objectives
The creative brief delivered to Definition6 had three objectives. For $60,000, the team was challenged to create an online video that would:
Demonstrate Authentic Happiness
The challenges of daily life are giving to an increasing desire to find authentic happiness.
Showcase Human Connection
The key driver of happiness globally is human connection. Happy people are connected and human connections make us happier.
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