SingTel prepares for the digital future

Low Lai Chow

This event report looks at how SingTel, the telecoms giant, is ramping up its digital capabilities. In the first instance, it has purchased Amobee, the mobile advertising technology company, to boost its resources in this area.

SingTel prepares for the digital future

Low Lai Chow

Just over a year ago, SingTel, the Singaporean telecoms company, acquired Amobee, the US-based mobile advertising start-up, for $321 million. And the latter firm has now opened an office in Singapore.

But while speaking at an event organized by the Interactive Advertising Bureau (IAB) Singapore, Michael Smith, chief commercial officer of SingTel's Group Digital Life, revealed that rather than trying to integrate the two firms, "we do our best to keep them out of SingTel".

"There's a reason to keep digital businesses, when you're a big company like ours, as...

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