ACC: From Zero to Hero
BBDO/TBWA/Ogilvy/Dallas
Background
In 2011, ACC (Belgian Association of Communication Companies) and it's sponsor bpost (Belgian Post Service) realized Direct Marketing (DM) was no longer top-of-mind in the Belgian advertising industry.
So the brief was to give DM a boost in Belgium by showing that DM can be creative and by stimulating agencies to be more creative in DM in the future. A brief that 4 people from 4 different Belgian agencies worked on after agency hours.
National context of the campaign
The proof of success for communication companies has always been through winning awards. Belgian...