WARC subscribers can read
ESOMAR Congress 2008: The example of celebrities and other theories of branding
In this article, Geoffrey Precourt, U.S. editor of WARC Online, reports on a link between celebrities and consumers’ identities, and on the importance of staff-led branding.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.