Adstats: Mobile advertising

This Adstats article looks at mobile advertising globally, using data from Nielsen, eMarketer and Google.

Mobile advertising

Global mobile adspend is expected to grow to $36.9 billion by 2016, a fourfold increase from $8.4 billion in 2012, according to eMarketer. Nielsen data shows that a majority of users in key markets saw mobile ads every day in 2012; the highest proportion in South Korea, with 78%. Only in India did most users see ads less frequently, with 39% receiving them at least once a week. Mobile apps are among the most popular forms of ads, reaching 38% of users in China, 27% in the UK and 24% in the US. According to Google, media and...

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