Adstats: Mobile advertising

This Adstats article looks at mobile advertising globally, using data from Nielsen, eMarketer and Google.

Mobile advertising

Global mobile adspend is expected to grow to $36.9 billion by 2016, a fourfold increase from $8.4 billion in 2012, according to eMarketer. Nielsen data shows that a majority of users in key markets saw mobile ads every day in 2012; the...