Toolbox – Conformity Motivation as a Marketing Tool
David M. Bersoff, Ph.D.SVP Monitor Operations
“Be a Pepper”, “Everyone loves my Cocoa Krispies”, “Mikey likes it”, or “You've come a long way, baby”are classic examples of how marketers use the concept of social proof to persuade consumers to buy a certain product. We all know that at it's most basic, marketing and advertising are forms of communication intended to persuade. In the case of most advertising, the essence of the attempted persuasion is that you should buy a particular product or service. Social Proof, a persuasion tactic with...