WARC 100: North America Regional Rankings

This article summarises the results from the North America region for the 2015 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
  • North America was, overall, the highest-ranked region on the Warc 100 in 2015.
  • The US, as a nation, accounted for the highest number of the world's top 100 campaigns this year (23), with Canada contributing a further eight campaigns.
  • US shops accounted for three of the world's top 20 creative agencies for 2015, with Ogilvy & Mather New York the top finisher, in fourth place worldwide.
  • Both the world's top-ranked media agency (Starcom MediaVest Group Chicago) and digital agency (360i New York) are also US-based.
  • North America-headquartered brands and advertisers dominated the global rankings, with...

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