Fear, Faith & Fortune: Approaches to innovation at the DMA Innovation Summit

A report from the UK DMA's Innovation Summit, featuring presentations from brand owners including Marks & Spencer and Procter & Gamble.

Fear, Faith & Fortune: Approaches to innovation at the DMA Innovation Summit

Cila WarnckeWarc

The UK's Direct Marketing Association (DMA) hosted its first Innovation Summit in London in November 2012 – gathering together speakers from the worlds of design, psychology, marketing, retail and publishing to discuss the who, why, what and how-to of business innovation.

Innovation as concept

There is no school for innovation, according to Wayne Hemingway, partner in Hemingway Design, whose early career was as the co-designer, along with wife and life-long creative partner Gerardine, behind Red or Dead, now a global fashion brand.

In his presentation...

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