A Look to the Global Crisis in Latin America: Learning From The Mexican Consumer Experience
Alicia Martín del Campo and M. Gloria HidalgoQualimerc, S.C., Mexico
INTRODUCTION
Much has been said about the World Economic Crisis generated in this first decade of the 21st century. At the international level it gained the necessary importance due to its dimension and repercussions; although in Latin America this imported economic crisis only added to the list of previous experiences we have had in this subject matter.
The region is complex and it is now in a critical stage due to varied...