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What every marketer should know about women
This historical article from 1978 was written by Rena Bartos, exhorting marketers to keep up with the needs of the growing population of working women.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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