Engaging an entire corporation with your consumer insights

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be well spent.

Engaging an entire corporation with your consumer insights

Adam Wadsworth President and Film Director, dig, United States

The New York Times Magazine recently featured an article about North Carolina's Democratic Governor, Mike Easley. In American political circles this fellow is an anomaly. While almost every southern political position is now filled by a conservative Republican, this progressive Democrat has convinced his right-wing constituency to elect him – twice.

In this article, Easley credits much of his success to a deeper understanding of the electorate than his fellow Democrats or Republican opposition. This is based upon his unconventional,...

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