Everything comes alive with IBM

OgilvyOne Worldwide

Entry Information

Country where program ran: Denmark
Program start date: 06/15/12
Program end date: 10/15/12
Advertiser/Client Name: IBM Danmark
Product/Service Description: IBM's wide selection of products – with everything from services and enterprise systems to server solutions for small and medium sized businesses.
Category: Information Technologies (IT)

Strategy

Business problem

IBM has a wide selection of products – with everything from services and enterprise systems to server solutions for small and medium sized businesses. "Boooooooring", the clients often think. "What's that to me?" It is and always has been quite a challenge communicating the width of IBM's selection in a way that provides the clients with an overview and the necessary understanding. IBM is simply challenged by its own size on the Danish market when communicating solutions for small and medium sized businesses. Prospects often think that IBM is synonymous with PC manufacturing whilst others think that they only service enterprise size clients. The reality is that IBM has a wide selection of services, hardware and software solutions for small and medium sized businesses – solution that can all be scaled to fit the needs of the individual businesses.