BEAR: The naked truth

Agency: B&B Studio
Client: Urban Fresh Foods
Brand: BEAR
Category: Brand Identity - under £100,000

Executive summary

It's hard to believe that the much-loved BEAR brand was launched just four years ago on a shoestring budget raised from the sale of its founders' house. Today it can be found in every supermarket, and sales are on track to top £11m this year - a figure far beyond anyone's expectations.

But this story of super sales growth is a tiny part of BEAR's inspirational impact: this isn't simply a brand that makes money, it's a brand that has a positive effect on people's lives both in the UK and the developing world, and a brand that is changing the way supermarkets sell and consumers buy.

Here's how: