BEAR: The naked truth

This case study describes how BEAR, the UK fruit snack brand, created a new brand identity focussing on 'natural' attributes to increase sales.

BEAR: The naked truth

Agency: B&B Studio Client: Urban Fresh Foods Brand: BEAR Category: Brand Identity - under £100,000

Executive summary

It's hard to believe that the much-loved BEAR brand was launched just four years ago on a shoestring budget rai

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands