CliniClowns: The CliniClowns Click

Downtown Actiemarketing

ENTRY INFORMATION

Category: Not-For-Profit
Country where program ran: The Netherlands
Date program started/ended: 11 March 2008

Product Description: CliniClowns is a non-profit organisation who's goal it is to give sick and/or disabled children distraction and fun. In lots of ways: f.i. by a CliniClown visit; by a Play-Trunk in hospitals; through the childrens website Neuzenroode.nl (Nose-red). But also by a TheatreTour. CliniClowns has to rely on membershipfees and donations to realize all these activities.

Advertiser/Client Name: CliniClowns
Media Channels: DirectMail
Insert
Print
DRTV
Other

STRATEGY

Marketplace Challenge:

CliniClowns has a very positive and sympathetic image in the Netherlands. They provide joy and laughter to sick and disabled children. They once started with ‘Clowns visits to sick children’. Nowadays CliniClowns has broaden its range of activities to be able to reach more and more sick children.