GFK, Experian and eBay: Shopper insights from the 2013 IAB UK Retail Forum
The retail sector includes some of the biggest marketing spenders in the UK, as well as some of the country’s best-known brands. Market conditions are also changing fast, with the continued displacement of brick-and-mortar chains by ecommerce companies.
Experts presenting at the IAB Retail Forum - an event organised by the Internet Advertising Bureau (IAB) UK, a digital trade body, and held in London in July 2013 - offered a variety of perspectives on how the retail world is dealing with such disruption. Across the day, there was a definite consensus on some of the major issues facing the sector: the increasing savviness of shoppers, the need for brands to track people across platforms more effectively and the move towards time-flexible, dynamic, rapid-response marketing communications.