GFK, Experian and eBay: Shopper insights from the 2013 IAB UK Retail Forum
Joseph CliftWarc
The retail sector includes some of the biggest marketing spenders in the UK, as well as some of the country’s best-known brands. Market conditions are also changing fast, with the continued displacement of brick-and-mortar chains by ecommerce companies.
Experts presenting at the IAB Retail Forum - an event organised by the Internet Advertising Bureau (IAB) UK, a digital trade body, and held in London in July 2013 - offered a variety of perspectives on how the retail world is dealing with such...