Oregon's Mt. Hood Territory Visiting Friends and Relative

SUMMARY

Oregon's Mt. Hood Territory is the marketing brand for Clackamas County Tourism and Cultural Affairs, which is one of three counties comprising the Portland, Oregon Tri-County DMA. Like most destination marketing organizations, their primary role is to persuade people living outside the area to visit, stay in lodging properties and spend tourism dollars.

However, through several “creative” pieces of research, it was determined that a significant portion of visitors to Oregon's Mt. Hood Territory visited friends and relatives; and that a significant portion of the people staying with friends and relatives felt their trip would be more enjoyable if they spent some of their time in nearby commercial lodging. The research pointed out the direct need to educate Clackamas County residents about attractions, events, and scenic areas, located within their county so they, in turn, could better guide visiting friends and relatives to attractions and lodging destinations.