Brands in the digital age: A decade of McDonald's 'I'm Lovin' It'

This article discusses how McDonald's, the fast food restaurant chain, uses technology in its marketing whilst maintaining core values.

Brands in the digital age: A decade of McDonald's 'I'm Lovin' It'

John SomervilleDDB Chicago

Apps, mobile, QR codes, digital outdoor and geo-targeting are among the communications used by McDonald's to sustain and build its brand in the digital age.

Successful...

Not a subscriber?

Schedule your live demo with our team today