Brands in the digital age: A decade of McDonald's 'I'm Lovin' It'

John Somerville

This article discusses how McDonald's, the fast food restaurant chain, uses technology in its marketing whilst maintaining core values.

Brands in the digital age: A decade of McDonald's 'I'm Lovin' It'

John SomervilleDDB Chicago

Apps, mobile, QR codes, digital outdoor and geo-targeting are among the communications used by McDonald's to sustain and build its brand in the digital age.

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