Tower Hamlets Council – We can recycle more

Environment
999 London

EXECUTIVE SUMMARY

Tower Hamlets' recycling rate was the lowest of any London Borough and well below the national average. We needed to ensure that a clearly demonstrable step change improvement had to be evident as a result of our campaign. We achieved this through our groundbreaking 'We Can Recycle More' campaign which aimed to improve Tower Hamlets' yearly residential recycling rate from 12.89% to 19% by March 09. This yearly target was exceeded at 19.51%, and the cumulative total for the campaign period of October 08 to March 09 reached an impressive 21.53%.

The Council commissioned us to be the strategic, creative brain for this campaign involving every part of the Council and all of its key partners. Our success has attracted considerable attention from Government, other authorities across the UK and the media.