Sprite Cricket Stars

This case study describes a campaign by Sprite, the soft drinks brand, in the United Arab Emirates (UAE) which targeted low-income labourers with a campaign based around cricket.

Sprite cricket stars

Memac Ogilvy & Mather/Universal Media

This campaign won a Silver Award at the Jay Chiat Strategy Awards. Browse more winning cases.

Summary

For as long as anyone could remember in the UAE, 7UP had been hammering Sprite with nearly...

Not a subscriber?

Schedule your live demo with our team today